Blurbs
comparison of LS Direct and Penny Black
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of LS Direct and Penny Black
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
LS Direct
"Data-driven direct mail marketing for conversions."
Focused on
Programmatic Direct Mail
.
LS Direct transforms data into actionable marketing, specifically using direct mail with precision. They create intent-driven, personalized postal retargeting campaigns that merge digital behaviors with household targeting. They support marketers by emphasizing intelligence and personalization, making complex, measurable outreach strategies more accessible and results-oriented.
data-driven personalization
LS Direct claims that it delivers highly personalized, intent-driven programmatic direct mail to convert prospects and retain customers.
proven ROI
LS Direct claims that its clients in the home furnishings industry achieve an average incremental ROI of 1,276% with its Boomerang direct® solution.
advanced analytics
LS Direct claims that its proprietary SmartDash™ technology provides clear analytics to help clients learn from and adapt their outreach strategies.
Penny Black
"Enhances ecommerce unboxing with personalized inserts."
Focused on
On/In-Package Marketing and Print / Mail Personalization
.
Penny Black focuses on enhancing the ecommerce unboxing experience. By integrating with your ecommerce and CRM systems, it adds personalized inserts to every delivery. This transforms each package into a branding opportunity, fostering customer loyalty and retention. It turns a typical transaction into a memorable moment.
Personalized Unboxing Experience
Penny Black claims that their personalized unboxing experience turns customer deliveries into memorable moments, building loyalty and retention.
Seamless 3PL Integration
Penny Black claims that their platform offers seamless 3PL integration, simplifying fulfillment process and enhancing brand loyalty.
Data-Driven Messaging
Penny Black claims that their real-time, data-driven messaging increases engagement by delivering relevant product information to customers.