"Maximize mailing efficiency with granular postal data."
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Updated 3 Days Ago
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2 Verified Clients
GrayHair Software arms marketers with detailed postal data, transforming the murky world of mail campaigns. By visualizing delivery and engagement, marketers can stop guessing. This tool enhances campaign efficiency and boosts ROI by reducing waste, improving accuracy, and protecting high-value mail from diversion or theft.
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GrayHair's Website Claims...
A summary of the claims made on GrayHair's website as noticed by our bot, Vinny.
Boosts campaign effectiveness
GrayHair Software claims that granular data improves marketing ROI by refining campaigns to maximize effectiveness.
Reduces delivery uncertainties
GrayHair Software claims that real-time mail tracking enhances customer satisfaction by providing accurate delivery updates.
Prevents mail-related fraud
GrayHair Software claims that proactive alerts detect mail theft events, protecting high-value mail from being diverted.
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BlurbSTAR Case Study
GrayHair Software & Retail Bank
Retail bank saves millions with GrayHair’s tracking solutions.
$127
Savings per 1,000 mailpieces
100%
Visibility in mail tracking achieved
1.
Situation
Retail Bank Faces Mailing Cost Dilemma
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Heavy reliance on First-Class Mail® leads to high costs.
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Marketing Mail™ offers savings but introduces delivery variability.
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Lack of mail tracking hinders marketing and customer relations.
A retail bank was heavily reliant on First-Class Mail® for its direct marketing acquisition programs, yet faced rising costs and inefficiencies. Transitioning to Marketing Mail™ offered a solution for cost reduction with lower postage rates, but the trade-off came with longer and more variable delivery times. Without a robust system in place, the bank struggled with tracking mail delivery performance, had issues with undelivered or delayed mail, and could not efficiently manage customer expectations. This situation presented challenges in maintaining a consistent customer experience, marketing effectiveness, and achieving planned returns on investment.
2.
Task
Need for Real-Time Mail Insights
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Implement predictive tools for marketing and delivery synchronization.
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Enhance call center efficiency by aligning operations with mail data.
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Increase accountability with USPS and vendors using performance insights.
To tackle these issues, the bank needed a sophisticated mail tracking and analytics solution. The aim was to predict in-home delivery dates for Marketing Mail™, optimize the timing of direct mail campaigns, and improve overall marketing performance. They also sought to align their call center operations to anticipate call volumes based on mail delivery schedules, ensuring efficient customer service. The solution needed to provide the bank with systemized insights to hold USPS and vendors accountable for delays and improve customer communications.
3.
Action
GrayHair Software Provides Advanced Solutions
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Introduced cloud-based mail tracking for comprehensive delivery insights.
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Provided predictive analytics to optimize marketing timings and follow-ups.
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Aligned call center operations with mail delivery for improved efficiency.
GrayHair Software introduced their cloud-based mail tracking and reporting platform to the bank, providing end-to-end visibility of each mailpiece. This system included predictive delivery insights that allowed the bank to accurately project in-home dates, optimizing their follow-up actions. USPS performance was monitored to ensure vendor accountability, and the bank's call center was optimized through insights into mail delivery, aligning customer service efforts accordingly. The transition strategy enabled the bank to maintain effective marketing while benefiting from the cost savings of Marketing Mail™ by mimicking the delivery times of First-Class mail.
4.
Result
Millions Saved and Customer Experience Boosted
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Reduced postage costs significantly enhancing budget management.
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Elimination of mail delivery blind spots for full parcel tracking.
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Improved call center efficiency and customer satisfaction with real-time data.
With the implementation of GrayHair Software’s solutions, the bank successfully reduced postage costs from $0.383 to $0.256 per piece, saving $127 per 1,000 mailpieces. Blind spots in mail tracking were eliminated, ensuring 100% visibility and consistent delivery. The bank's call center experienced improved efficiency with predictive delivery insights, thus decreasing unnecessary follow-up calls and enhancing customer satisfaction. Additionally, the bank achieved better response rate analysis and faster resolution of USPS-related issues, leading to a significant improvement in their overall marketing effectiveness.
Keywords
MAIL TRACKING SOLUTIONS
POSTAL OPTIMIZATION
ENHANCED CUSTOMER EXPERIENCE
CALL CENTER EFFICIENCY
COST REDUCTION IN MAILING
PREDICTIVE DELIVERY INSIGHTS
USPS PERFORMANCE MONITORING
REAL-TIME MAIL TRACKING
MARKETING MAIL™ SAVINGS
GRAYHAIR SOFTWARE
Direct Mail & Print Marketing Q & A
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