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Comparison Acxiom vs. Upstack Data Data Enrichment and Addressability Vendor Comparison

Acxiom and Upstack Data are Data Enrichment and Addressability vendors.

acxiom.com
Acxiom Enhance marketing with robust data management solutions They have no reported specialities.

upstackdata.com
Upstack Data Identifies hidden visitors to recover revenue They focus on Anonymous Visitor Identification.

Acxiom or Upstack Data?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Acxiom

"Enhance marketing with robust data management solutions"
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Acxiom integrates sophisticated data tools to refine marketing strategies. It consolidates consumer data, offering identity resolution, enabling marketers to create precise campaigns. With data clean rooms and CRM solutions, it streamlines customer intelligence, driving better decision-making. It helps marketers adapt to changing data privacy regulations without losing efficacy.

Key Features & Benefits

data leadership for decades
Acxiom claims that they have been the leader in data for over 55 years, unlocking growth for businesses through their expertise in data and marketing solutions.
proven campaign performance boost
Acxiom claims that they can deliver proven campaign performance, with results showing significantly higher recognition of people and more activation destinations.
trusted data-driven marketing experts
Acxiom claims to be the trusted data-driven marketing experts, with long-tenured employees who love their work and are recognized as a Great Place to Work.

Upstack Data

"Identifies hidden visitors to recover revenue"
Focused on Anonymous Visitor Identification .
Upstack Data helps marketers identify and leverage hidden website visitors to recover lost revenue. It uses advanced tracking and identity resolution to recognize anonymous visitors and send personalized messaging, boosting conversions. The platform integrates with tools like Klaviyo and Meta for enhanced data-driven marketing strategies.

Key Features & Benefits

Improved data accuracy
Upstack Data claims that their session enrichment and CAPI perform 35% better than competitors, improving data accuracy.
Enhanced audience tracking
Upstack Data claims that they improve audience recognition by up to 60% with their Identity Resolution and PersistentID+.
Higher ROI performance
Upstack Data claims their platform boosts Klaviyo ROI with 45% more abandonment capture, enhancing email marketing effectiveness.
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