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Updated 3 Days Ago
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Acxiom integrates sophisticated data tools to refine marketing strategies. It consolidates consumer data, offering identity resolution, enabling marketers to create precise campaigns. With data clean rooms and CRM solutions, it streamlines customer intelligence, driving better decision-making. It helps marketers adapt to changing data privacy regulations without losing efficacy.
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Acxiom's Website Claims...
Our bot logged these claims from Acxiom's website.
data leadership for decades
Acxiom claims that they have been the leader in data for over 55 years, unlocking growth for businesses through their expertise in data and marketing solutions.
proven campaign performance boost
Acxiom claims that they can deliver proven campaign performance, with results showing significantly higher recognition of people and more activation destinations.
trusted data-driven marketing experts
Acxiom claims to be the trusted data-driven marketing experts, with long-tenured employees who love their work and are recognized as a Great Place to Work.
Data Enrichment and Addressability Q & A
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1.
What types of data enrichment services do you provide (demographics, behavioral, purchase intent, household data, identity resolution, etc.)?
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How do you collect and validate your data, and what sources do you use?
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3.
How does your platform support cookieless addressability and identity resolution?
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4.
How do you integrate with our existing tech stack (CDP, CRM, DMP, ESP, DSP, Google Ads, Meta, etc.)?
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5.
What level of data accuracy, match rates, and deduplication capabilities do you offer?
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6.
How do you enhance audience segmentation and predictive modeling for marketing campaigns?
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7.
How does your platform comply with data privacy laws (GDPR, CCPA, CPRA, HIPAA, etc.)?
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8.
Do you offer real-time data enrichment, or is it batch-based?
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9.
What analytics, reporting, and measurement capabilities do you provide to track data impact?
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10.
Do you support omnichannel identity resolution across digital, offline, and connected TV (CTV)?
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