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Comparison Dataplor vs. Affinity Solutions Data Enrichment and Addressability Vendor Comparison

Dataplor and Affinity Solutions are Data Enrichment and Addressability vendors.

dataplor.com
Dataplor Provides global location intelligence for business decisions. They have no reported specialities.

affinity.solutions
Affinity Solutions Transforms consumer data into actionable marketing insights. They have no reported specialities.

Dataplor or Affinity Solutions?
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Dataplor

"Provides global location intelligence for business decisions."
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dataplor offers comprehensive, updated location data to identify opportunities across 350 million locations globally. They blend POI data with foot traffic metrics, enabling marketers to choose optimal sites, target ads, and assess market potential. With daily updates, they ensure marketers base strategies on current, actionable insights.

Key Features & Benefits

Unparalleled Data Coverage
dataplor claims that they have unrivaled data coverage spanning over 250 million locations across 200 countries and territories with a consistent schema.
Frequent Data Updates
dataplor claims that their data is updated daily, ensuring clients have access to the most accurate and up-to-date location intelligence unlike competitors' outdated data.
Human-Validated Accuracy
dataplor claims that their POI data is human-reviewed to ensure accuracy by understanding international address formats, using language expertise, and catching errors.

Affinity Solutions

"Transforms consumer data into actionable marketing insights."
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Affinity Solutions offers marketers a way to understand consumer behavior, providing data-driven insights to improve strategy and outcomes. They use purchase data from millions of cards to deliver market intelligence that helps in campaign optimization and customer loyalty programs.

Key Features & Benefits

largest consumer purchase dataset
Affinity Solutions claims that they provide unique access to the largest deterministic consumer purchase dataset in the U.S., allowing detailed insights into consumer behavior.
real-time data accuracy
Affinity Solutions claims that their real-time data updates offer unparalleled accuracy for understanding customer behavior and targeting audiences effectively.
comprehensive actionable insights
Affinity Solutions claims that they provide enriched, data-driven insights enabling smarter business decisions regarding market share, brand health, and customer loyalty.
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