"Transforms consumer data into actionable marketing insights."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Affinity Solutions offers marketers a way to understand consumer behavior, providing data-driven insights to improve strategy and outcomes. They use purchase data from millions of cards to deliver market intelligence that helps in campaign optimization and customer loyalty programs.
In Detail
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Affinity Solutions's Website Claims...
A summary of the claims made on Affinity Solutions's website as noticed by our bot, Vinny.
largest consumer purchase dataset
Affinity Solutions claims that they provide unique access to the largest deterministic consumer purchase dataset in the U.S., allowing detailed insights into consumer behavior.
real-time data accuracy
Affinity Solutions claims that their real-time data updates offer unparalleled accuracy for understanding customer behavior and targeting audiences effectively.
comprehensive actionable insights
Affinity Solutions claims that they provide enriched, data-driven insights enabling smarter business decisions regarding market share, brand health, and customer loyalty.
Case Studies
Disney and Affinity enhance consumer data-driven marketing solutions.
45%
Great Stat
140 million...
Debit and credit transactions accessed
Situation
Disney and Affinity collaboration begins
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Disney collaborates with Affinity Solutions.
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140 million transaction data leveraged for insights.
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Enhanced understanding of consumer spending patterns.
In a groundbreaking move within the advertising industry, Disney and Affinity Solutions have announced a collaboration to enhance data-driven commerce capabilities. This partnership aims to provide an extensive view of consumer buying behavior across the U.S., leveraging a vast amount of data from 140 million debit and credit card transactions. As the first media company with such access, Disney is poised to gain deeper insights into consumer spending patterns.
Task
Goal to enhance advertising effectiveness
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Integrate consumer purchase data with Audience Graph.
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Improve planning and targeting for brands.
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Enhance measurement of campaign outcomes.
The task at hand is to integrate Affinity Solutions' consumer purchase data with Disney's proprietary Audience Graph. This integration is aimed at helping brands and advertisers better plan, target, and measure campaign outcomes across various Disney platforms. By managing both data activation and distribution, Disney seeks to elevate advertising strategies, offering brands improved targeting and optimization tools.
Action
Implementing data-driven advertising solutions
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Manage data activation for Disney campaigns.
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Utilize Clean Room technology for insights.
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Engage target audiences effectively.
Disney will actively manage the data activation and distribution for advertising campaigns, utilizing Affinity Solutions' datasets across all its properties. Brands will have the opportunity to utilize Disney’s Clean Room technology for accessing detailed queries and reports. This system ensures privacy-compliant, valuable insights that help brands engage effectively with their target audiences, proving and enhancing the value of their investments.
Result
Enhanced capabilities for Disney and retailers
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Provide new marketing capabilities to retailers.
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Prove and enhance advertiser investment value.
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Drive strategic growth and customer relationships.
The collaboration is set to provide retailers with new marketing capabilities through Disney’s media ecosystem. This initiative will not only prove the value of advertiser investments but is also expected to increase their returns. The integration of Disney's media assets with granular consumer purchase data offers a unique, cutting-edge solution for strategic growth and sustaining customer relationships.
Keywords
DISNEY
AFFINITY SOLUTIONS
DATA-DRIVEN COMMERCE
ADVERTISING
CONSUMER INSIGHTS
CAMPAIGN OPTIMIZATION
Data Enrichment and Addressability Q & A
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