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Comparison Truthset vs. Affinity Solutions Audience Data & Enhancement Vendor Comparison

Truthset and Affinity Solutions are Data Enrichment and Addressability vendors.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

affinity.solutions
Affinity Solutions Transforms consumer data into actionable marketing insights. They have no reported specialities.

Truthset or Affinity Solutions?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

truthset.io
Full Blurb

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.
affinity.solutions
Full Blurb

Affinity Solutions

"Transforms consumer data into actionable marketing insights."
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Affinity Solutions offers marketers a way to understand consumer behavior, providing data-driven insights to improve strategy and outcomes. They use purchase data from millions of cards to deliver market intelligence that helps in campaign optimization and customer loyalty programs.

Key Features & Benefits

largest consumer purchase dataset
Affinity Solutions claims that they provide unique access to the largest deterministic consumer purchase dataset in the U.S., allowing detailed insights into consumer behavior.
real-time data accuracy
Affinity Solutions claims that their real-time data updates offer unparalleled accuracy for understanding customer behavior and targeting audiences effectively.
comprehensive actionable insights
Affinity Solutions claims that they provide enriched, data-driven insights enabling smarter business decisions regarding market share, brand health, and customer loyalty.
Compare all Data Enrichment and Addressability Vendors Head-to-Head