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Comparison Affinity Solutions vs. Claritas Data Enrichment and Addressability Vendor Comparison

Affinity Solutions and Claritas are Data Enrichment and Addressability vendors.

affinity.solutions
Affinity Solutions Transforms consumer data into actionable marketing insights. They have no reported specialities.

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

Affinity Solutions or Claritas?
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Affinity Solutions

"Transforms consumer data into actionable marketing insights."
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Affinity Solutions offers marketers a way to understand consumer behavior, providing data-driven insights to improve strategy and outcomes. They use purchase data from millions of cards to deliver market intelligence that helps in campaign optimization and customer loyalty programs.

Key Features & Benefits

largest consumer purchase dataset
Affinity Solutions claims that they provide unique access to the largest deterministic consumer purchase dataset in the U.S., allowing detailed insights into consumer behavior.
real-time data accuracy
Affinity Solutions claims that their real-time data updates offer unparalleled accuracy for understanding customer behavior and targeting audiences effectively.
comprehensive actionable insights
Affinity Solutions claims that they provide enriched, data-driven insights enabling smarter business decisions regarding market share, brand health, and customer loyalty.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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