Blurbs
comparison of Eyeota and Affinity Solutions
Learn about how these Data Enrichment and Addressability vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Eyeota and Affinity Solutions
Learn about how these Data Enrichment and Addressability vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Eyeota
"Provides privacy-safe audience targeting data solutions."
Focused on
Customer Data Infrastructure & Identity Resolution
.
Eyeota helps marketers navigate complex ad landscapes by providing privacy-safe audience data, enabling precision targeting across digital channels. With a global data marketplace, they enhance first-party data, improve omnichannel performance, and support seamless integration, helping brands maximize campaign impact.
Global reach provider
Eyeota claims that they are a global provider of audience data for marketing and advertising across 36 global markets.
Privacy-compliant data
Eyeota claims that they deliver addressable, privacy-compliant audience data to help marketers reach customers.
Omnichannel campaign boost
Eyeota claims their audience data can help boost omnichannel campaign performance for brands and agencies.
Affinity Solutions
"Transforms consumer data into actionable marketing insights."
.
Affinity Solutions offers marketers a way to understand consumer behavior, providing data-driven insights to improve strategy and outcomes. They use purchase data from millions of cards to deliver market intelligence that helps in campaign optimization and customer loyalty programs.
largest consumer purchase dataset
Affinity Solutions claims that they provide unique access to the largest deterministic consumer purchase dataset in the U.S., allowing detailed insights into consumer behavior.
real-time data accuracy
Affinity Solutions claims that their real-time data updates offer unparalleled accuracy for understanding customer behavior and targeting audiences effectively.
comprehensive actionable insights
Affinity Solutions claims that they provide enriched, data-driven insights enabling smarter business decisions regarding market share, brand health, and customer loyalty.