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Learn about how these Data Enrichment and Addressability vendors stack up against each other by checking out our blurbs, claims, and case studies.

openx.com
Full Blurb
OpenX
"Facilitates efficient ad transactions via programmatic platform."
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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
kahoona.io
Full Blurb
Kahoona
"Transforms anonymous visitors into actionable segments instantly."
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Kahoona segments anonymous website visitors using AI to help brands personalize and target effectively. It sidesteps the need for third-party cookies by analyzing user interactions in real-time. This gives marketers pre-defined, predictive segments they can use for optimized campaigns, without sacrificing privacy or needing complex setups.