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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Kahoona segments anonymous website visitors using AI to help brands personalize and target effectively. It sidesteps the need for third-party cookies by analyzing user interactions in real-time. This gives marketers pre-defined, predictive segments they can use for optimized campaigns, without sacrificing privacy or needing complex setups.
Data Enrichment and Addressability Q & A
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What types of data enrichment services do you provide (demographics, behavioral, purchase intent, household data, identity resolution, etc.)?
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2.
How do you collect and validate your data, and what sources do you use?
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3.
How does your platform support cookieless addressability and identity resolution?
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How do you integrate with our existing tech stack (CDP, CRM, DMP, ESP, DSP, Google Ads, Meta, etc.)?
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5.
What level of data accuracy, match rates, and deduplication capabilities do you offer?
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6.
How do you enhance audience segmentation and predictive modeling for marketing campaigns?
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7.
How does your platform comply with data privacy laws (GDPR, CCPA, CPRA, HIPAA, etc.)?
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8.
Do you offer real-time data enrichment, or is it batch-based?
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9.
What analytics, reporting, and measurement capabilities do you provide to track data impact?
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10.
Do you support omnichannel identity resolution across digital, offline, and connected TV (CTV)?
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