Blurbs
comparison of OpenX and Autoaddress
Learn about how these Data Enrichment and Addressability vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and Autoaddress
Learn about how these Data Enrichment and Addressability vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Autoaddress
"Simplifies global address capture and verification."
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Autoaddress provides tech for capturing and verifying addresses globally. It helps marketers by reducing form friction with autocomplete, enhancing geospatial data by adding coordinates, and improving conversion rates by reducing user error. This solution is integrated across various platforms, optimizing time and enhancing the user journey.
Improves data accuracy
Autoaddress claims that their service provides 100% address accuracy for customers, ensuring reliable deliveries.
Increases conversion rates
Autoaddress claims that their technology can improve cart completion rates by over 10% with streamlined address capture.
Offers global coverage
Autoaddress claims that they cover addresses from over 250 countries, aiding businesses to operate globally.