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Comparison Dataplor vs. Claritas Data Enrichment and Addressability Vendor Comparison

Dataplor and Claritas are Data Enrichment and Addressability vendors.

dataplor.com
Dataplor Provides global location intelligence for business decisions. They have no reported specialities.

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

Dataplor or Claritas?
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Dataplor

"Provides global location intelligence for business decisions."
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dataplor offers comprehensive, updated location data to identify opportunities across 350 million locations globally. They blend POI data with foot traffic metrics, enabling marketers to choose optimal sites, target ads, and assess market potential. With daily updates, they ensure marketers base strategies on current, actionable insights.

Key Features & Benefits

Unparalleled Data Coverage
dataplor claims that they have unrivaled data coverage spanning over 250 million locations across 200 countries and territories with a consistent schema.
Frequent Data Updates
dataplor claims that their data is updated daily, ensuring clients have access to the most accurate and up-to-date location intelligence unlike competitors' outdated data.
Human-Validated Accuracy
dataplor claims that their POI data is human-reviewed to ensure accuracy by understanding international address formats, using language expertise, and catching errors.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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