Blurbs
comparison of OpenX and Dataplor
Learn about how these Data Enrichment and Addressability vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and Dataplor
Learn about how these Data Enrichment and Addressability vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
.
OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Dataplor
"Provides global location intelligence for business decisions."
Focused on
Customer Data Infrastructure & Identity Resolution
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dataplor offers comprehensive, updated location data to identify opportunities across 350 million locations globally. They blend POI data with foot traffic metrics, enabling marketers to choose optimal sites, target ads, and assess market potential. With daily updates, they ensure marketers base strategies on current, actionable insights.
Unparalleled Data Coverage
dataplor claims that they have unrivaled data coverage spanning over 250 million locations across 200 countries and territories with a consistent schema.
Frequent Data Updates
dataplor claims that their data is updated daily, ensuring clients have access to the most accurate and up-to-date location intelligence unlike competitors' outdated data.
Human-Validated Accuracy
dataplor claims that their POI data is human-reviewed to ensure accuracy by understanding international address formats, using language expertise, and catching errors.