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Comparison Liveramp vs. Claritas Data Enrichment and Addressability Vendor Comparison

Liveramp and Claritas are Data Enrichment and Addressability vendors.

liveramp.com
Liveramp Connects and collaborates data for better insights. They focus on Data Onboarding.

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

Liveramp or Claritas?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Liveramp

"Connects and collaborates data for better insights."
Focused on Data Onboarding .
LiveRamp enables marketers to connect data from multiple sources to create a comprehensive view of the customer. It helps them collaborate with partners without losing data privacy, improving customer insights and campaign performance across various platforms. This approach simplifies multi-channel marketing and refines targeting strategies.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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