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Comparison Datarade vs. Claritas Data Enrichment and Addressability Vendor Comparison

Datarade and Claritas are Data Enrichment and Addressability vendors.

datarade.ai
Datarade Helps find and compare data providers. They have no reported specialities.

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

Datarade or Claritas?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Datarade

"Helps find and compare data providers."
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This company helps you find and compare data providers. Instead of searching manually, you can use their platform to get various types of data from multiple categories like finance, geospatial, and commerce. They list data providers, so you can see samples, compare prices, and get sourcing advice—all at no cost to you.

Key Features & Benefits

Top data quality
Datarade claims that they provide access to high-quality data from over 500+ premium data providers globally, ensuring top-notch data quality for their customers.
Wide provider network
Datarade claims that their extensive network of over 500+ data providers across the globe allows them to offer a vast array of data products and categories.
Data preview capability
Datarade claims that their platform enables customers to conveniently preview data samples and pricing information to help benchmark and find the right data.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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