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Comparison Captivate vs. GSTV Out of Home Advertising Vendor Comparison

Captivate and GSTV are Out of Home Advertising vendors.

captivate.com
Captivate Influences decision makers with digital video ads They focus on Venue-Based Digital Networks.

gstv.com
GSTV Delivers video ads at gas stations nationwide. They focus on Out-of-Store Retail Media Channels and Venue-Based Digital Networks.

Captivate or GSTV?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

GSTV

"Delivers video ads at gas stations nationwide."
Focused on Out-of-Store Retail Media Channels and Venue-Based Digital Networks .
GSTV helps marketers reach audiences on the move by delivering targeted video ads at gas stations. This approach makes use of a daily routine—fueling up. By capturing attention during this downtime, they offer businesses a unique ad placement to boost brand visibility when consumers are attentive.

Key Features & Benefits

Engaging On-The-Go Video
GSTV claims that it is America’s most engaging on-the-go video network by delivering interactive content at gas stations.
Proven Consumer Influence
GSTV claims that its influence leads to 3.7x more consumer spending post fuel transactions, impacting purchases significantly.
Massive Nationwide Reach
GSTV claims that it connects with over 115 million monthly unique viewers across 29,000+ locations, offering huge brand impact.

Captivate

"Influences decision makers with digital video ads"
Focused on Venue-Based Digital Networks .
Captivate places digital video ads in elevators and lobbies of top-tier buildings, targeting high-value decision makers. By reaching audiences where buying decisions happen, they enhance brand exposure and engagement. Their platform offers impressive ad targeting, relevant content, and analytics for better ROI. It's about shaping purchase paths directly, minus the fluff.

Key Features & Benefits

Targeted Audience Reach
Captivate claims that they have one of the largest digital screen footprints in North America, providing unprecedented access to high-value decision makers.
Curated Content Delivery
Captivate claims that they provide curated, relevant content and programming to engage their audiences in brand-safe environments.
Advanced Measurement Solutions
Captivate claims that they offer advanced measurement and attribution solutions, enabling brands to achieve the best ROI for their advertising campaigns.
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