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Comparison DeepIntent vs. Lamar Demand Side Platforms (DSP) Vendor Comparison

DeepIntent and Lamar are Out of Home Advertising vendors.

deepintent.com
DeepIntent Tailors healthcare ads across multiple channels instantly. They focus on Venue-Based Digital Networks.

lamar.com
Lamar 360,000 outdoor advertising displays across U.S. and Canada They focus on Venue-Based Digital Networks.

DeepIntent or Lamar?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

DeepIntent

"Tailors healthcare ads across multiple channels instantly."
Focused on Venue-Based Digital Networks .
DeepIntent is built to streamline omnichannel healthcare advertising. It uses real-world health data for superior campaign planning, activation, and measurement, targeting both patients and healthcare professionals. The platform optimizes in real-time to enhance ad reach and quality, delivering precise insights tied directly to clinical outcomes.

Key Features & Benefits

Superior data integration
DeepIntent claims that their platform utilizes comprehensive real-world health data from IQVIA and Komodo Health for smarter campaign planning and forecasting.
Integrated HCP and patient campaigns
DeepIntent claims that their platform allows for coordinated outreach to both healthcare professionals (HCPs) and patient audiences with valuable insights into the combined impact.
Real-time optimization capabilities
DeepIntent claims that their platform offers superior campaign optimization across all channels in real-time to drive better performance and reach, including script lift and audience quality.

Lamar

"360,000 outdoor advertising displays across U.S. and Canada"
Focused on Venue-Based Digital Networks .
Lamar Advertising connects brands to their audience through widespread, strategic outdoor placements. Their service includes free design consultation, ensuring every campaign stands out. Marketers get access to over 360,000 displays, reaching urban centers and local communities. A smart choice for those looking to step up their ad game outdoors.

Key Features & Benefits

Nationwide coverage
Lamar Advertising claims that it offers nationwide coverage with over 363,000 outdoor advertising displays across the U.S. and Canada.
Free design services
Lamar Advertising claims that it offers complimentary design services for outdoor advertising campaigns to ensure visually appealing creatives.
Dedicated support
Lamar Advertising claims that it provides dedicated support to its clients throughout the entire advertising campaign process.
Compare all Out of Home Advertising Vendors Head-to-Head