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Comparison DeepIntent vs. Captivate Demand Side Platforms (DSP) Vendor Comparison

DeepIntent and Captivate are Out of Home Advertising vendors.

deepintent.com
DeepIntent Tailors healthcare ads across multiple channels instantly. They focus on Venue-Based Digital Networks.

captivate.com
Captivate Influences decision makers with digital video ads They focus on Venue-Based Digital Networks.

DeepIntent or Captivate?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

DeepIntent

"Tailors healthcare ads across multiple channels instantly."
Focused on Venue-Based Digital Networks .
DeepIntent is built to streamline omnichannel healthcare advertising. It uses real-world health data for superior campaign planning, activation, and measurement, targeting both patients and healthcare professionals. The platform optimizes in real-time to enhance ad reach and quality, delivering precise insights tied directly to clinical outcomes.

Key Features & Benefits

Superior data integration
DeepIntent claims that their platform utilizes comprehensive real-world health data from IQVIA and Komodo Health for smarter campaign planning and forecasting.
Integrated HCP and patient campaigns
DeepIntent claims that their platform allows for coordinated outreach to both healthcare professionals (HCPs) and patient audiences with valuable insights into the combined impact.
Real-time optimization capabilities
DeepIntent claims that their platform offers superior campaign optimization across all channels in real-time to drive better performance and reach, including script lift and audience quality.

Captivate

"Influences decision makers with digital video ads"
Focused on Venue-Based Digital Networks .
Captivate places digital video ads in elevators and lobbies of top-tier buildings, targeting high-value decision makers. By reaching audiences where buying decisions happen, they enhance brand exposure and engagement. Their platform offers impressive ad targeting, relevant content, and analytics for better ROI. It's about shaping purchase paths directly, minus the fluff.

Key Features & Benefits

Targeted Audience Reach
Captivate claims that they have one of the largest digital screen footprints in North America, providing unprecedented access to high-value decision makers.
Curated Content Delivery
Captivate claims that they provide curated, relevant content and programming to engage their audiences in brand-safe environments.
Advanced Measurement Solutions
Captivate claims that they offer advanced measurement and attribution solutions, enabling brands to achieve the best ROI for their advertising campaigns.
Compare all Out of Home Advertising Vendors Head-to-Head