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Comparison Scala vs. Broadsign Out of Home Advertising Vendor Comparison

Scala and Broadsign are Out of Home Advertising vendors.

scala.com
Scala Transforms consumer spaces with digital communication platforms. They focus on Digital Signage & Display Management.

broadsign.com
Broadsign Automates out-of-home advertising campaign management effortlessly They focus on Programmatic DOOH & Media Buying.

Scala or Broadsign?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Scala

"Transforms consumer spaces with digital communication platforms."
Focused on Digital Signage & Display Management .
Scala helps marketers by deploying a digital signage network to enhance consumer experience across various environments. Their platform turns every digital screen into a sensor, gathering data to tailor content and improve shopper engagement. They integrate mobile sensors and audience intelligence to optimize how brands communicate with their customers.

Key Features & Benefits

Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.

Broadsign

"Automates out-of-home advertising campaign management effortlessly"
Focused on Programmatic DOOH & Media Buying .
Broadsign helps marketers streamline outdoor ad campaigns with automated management tools. It integrates programmatic and static inventory, facilitating seamless ad delivery across various locations. Whether targeting specific audiences or managing digital displays, Broadsign simplifies the logistics. This is crucial as ad placements become increasingly complex and data-driven.

Key Features & Benefits

Global Platform Reach
Broadsign claims that they are the world's most trusted OOH platform with a +1.5M signs and over 100 countries supported.
Extensive Campaign Success
Broadsign claims that their platform drives significant improvements like a 500% lift in consumer intent with programmatic DOOH campaigns.
Innovative Programmatic Advertising
Broadsign claims that they excel in programmatic DOOH, offering tailored ad targeting and boosting brand metrics significantly.
Compare all Out of Home Advertising Vendors Head-to-Head