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Comparison Scala vs. Lamar Out of Home Advertising Vendor Comparison

Scala and Lamar are Out of Home Advertising vendors.

scala.com
Scala Transforms consumer spaces with digital communication platforms. They focus on Digital Signage & Display Management.

lamar.com
Lamar 360,000 outdoor advertising displays across U.S. and Canada They focus on Venue-Based Digital Networks.

Scala or Lamar?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Scala

"Transforms consumer spaces with digital communication platforms."
Focused on Digital Signage & Display Management .
Scala helps marketers by deploying a digital signage network to enhance consumer experience across various environments. Their platform turns every digital screen into a sensor, gathering data to tailor content and improve shopper engagement. They integrate mobile sensors and audience intelligence to optimize how brands communicate with their customers.

Key Features & Benefits

Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.

Lamar

"360,000 outdoor advertising displays across U.S. and Canada"
Focused on Venue-Based Digital Networks .
Lamar Advertising connects brands to their audience through widespread, strategic outdoor placements. Their service includes free design consultation, ensuring every campaign stands out. Marketers get access to over 360,000 displays, reaching urban centers and local communities. A smart choice for those looking to step up their ad game outdoors.

Key Features & Benefits

Nationwide coverage
Lamar Advertising claims that it offers nationwide coverage with over 363,000 outdoor advertising displays across the U.S. and Canada.
Free design services
Lamar Advertising claims that it offers complimentary design services for outdoor advertising campaigns to ensure visually appealing creatives.
Dedicated support
Lamar Advertising claims that it provides dedicated support to its clients throughout the entire advertising campaign process.
Compare all Out of Home Advertising Vendors Head-to-Head