Blurbs
comparison of Scala and GSTV
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Scala and GSTV
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
GSTV
"Delivers video ads at gas stations nationwide."
Focused on
Out-of-Store Retail Media Channels and Venue-Based Digital Networks
.
GSTV helps marketers reach audiences on the move by delivering targeted video ads at gas stations. This approach makes use of a daily routine—fueling up. By capturing attention during this downtime, they offer businesses a unique ad placement to boost brand visibility when consumers are attentive.
Engaging On-The-Go Video
GSTV claims that it is America’s most engaging on-the-go video network by delivering interactive content at gas stations.
Proven Consumer Influence
GSTV claims that its influence leads to 3.7x more consumer spending post fuel transactions, impacting purchases significantly.
Massive Nationwide Reach
GSTV claims that it connects with over 115 million monthly unique viewers across 29,000+ locations, offering huge brand impact.
Scala
"Transforms consumer spaces with digital communication platforms."
Focused on
Digital Signage & Display Management
.
Scala helps marketers by deploying a digital signage network to enhance consumer experience across various environments. Their platform turns every digital screen into a sensor, gathering data to tailor content and improve shopper engagement. They integrate mobile sensors and audience intelligence to optimize how brands communicate with their customers.
Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.