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Comparison Lamar vs. GSTV Out of Home Advertising Vendor Comparison

Lamar and GSTV are Out of Home Advertising vendors.

lamar.com
Lamar 360,000 outdoor advertising displays across U.S. and Canada They focus on Venue-Based Digital Networks.

gstv.com
GSTV Delivers video ads at gas stations nationwide. They focus on Out-of-Store Retail Media Channels and Venue-Based Digital Networks.

Lamar or GSTV?
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GSTV

"Delivers video ads at gas stations nationwide."
Focused on Out-of-Store Retail Media Channels and Venue-Based Digital Networks .
GSTV helps marketers reach audiences on the move by delivering targeted video ads at gas stations. This approach makes use of a daily routine—fueling up. By capturing attention during this downtime, they offer businesses a unique ad placement to boost brand visibility when consumers are attentive.

Key Features & Benefits

Engaging On-The-Go Video
GSTV claims that it is America’s most engaging on-the-go video network by delivering interactive content at gas stations.
Proven Consumer Influence
GSTV claims that its influence leads to 3.7x more consumer spending post fuel transactions, impacting purchases significantly.
Massive Nationwide Reach
GSTV claims that it connects with over 115 million monthly unique viewers across 29,000+ locations, offering huge brand impact.

Lamar

"360,000 outdoor advertising displays across U.S. and Canada"
Focused on Venue-Based Digital Networks .
Lamar Advertising connects brands to their audience through widespread, strategic outdoor placements. Their service includes free design consultation, ensuring every campaign stands out. Marketers get access to over 360,000 displays, reaching urban centers and local communities. A smart choice for those looking to step up their ad game outdoors.

Key Features & Benefits

Nationwide coverage
Lamar Advertising claims that it offers nationwide coverage with over 363,000 outdoor advertising displays across the U.S. and Canada.
Free design services
Lamar Advertising claims that it offers complimentary design services for outdoor advertising campaigns to ensure visually appealing creatives.
Dedicated support
Lamar Advertising claims that it provides dedicated support to its clients throughout the entire advertising campaign process.
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