Blurbs
comparison of Outfront Media and Captivate
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Outfront Media and Captivate
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Outfront Media
"Enhances brand visibility through diverse real-world canvases"
Focused on
Venue-Based Digital Networks
.
OUTFRONT connects brands with the real world using various outdoor advertising formats. From billboards to transit ads, they help marketers grab attention in physical spaces. Their data-driven approach informs placement, ensuring campaigns reach the right audiences. SmartSCOUT™ and programmatic capabilities provide deeper insights, making campaigns more effective and measurable.
Innovation award
OUTFRONT claims that they are one of America's most innovative media companies, leveraging the power of creative excellence, unbeatable locations, and technology-driven smart audience data.
Audience reach
OUTFRONT claims that their media reaches 7 out of 10 Americans weekly, providing access to a vast audience.
Creative expertise
OUTFRONT claims to have an award-winning in-house creative STUDIOS, emphasizing their expertise in creating effective OOH creative.
Captivate
"Influences decision makers with digital video ads"
Focused on
Venue-Based Digital Networks
.
Captivate places digital video ads in elevators and lobbies of top-tier buildings, targeting high-value decision makers. By reaching audiences where buying decisions happen, they enhance brand exposure and engagement. Their platform offers impressive ad targeting, relevant content, and analytics for better ROI. It's about shaping purchase paths directly, minus the fluff.
Targeted Audience Reach
Captivate claims that they have one of the largest digital screen footprints in North America, providing unprecedented access to high-value decision makers.
Curated Content Delivery
Captivate claims that they provide curated, relevant content and programming to engage their audiences in brand-safe environments.
Advanced Measurement Solutions
Captivate claims that they offer advanced measurement and attribution solutions, enabling brands to achieve the best ROI for their advertising campaigns.