Blurbs
comparison of Scala and Captivate
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Scala and Captivate
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Scala
"Transforms consumer spaces with digital communication platforms."
Focused on
Digital Signage & Display Management
.
Scala helps marketers by deploying a digital signage network to enhance consumer experience across various environments. Their platform turns every digital screen into a sensor, gathering data to tailor content and improve shopper engagement. They integrate mobile sensors and audience intelligence to optimize how brands communicate with their customers.
Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.
Captivate
"Influences decision makers with digital video ads"
Focused on
Venue-Based Digital Networks
.
Captivate places digital video ads in elevators and lobbies of top-tier buildings, targeting high-value decision makers. By reaching audiences where buying decisions happen, they enhance brand exposure and engagement. Their platform offers impressive ad targeting, relevant content, and analytics for better ROI. It's about shaping purchase paths directly, minus the fluff.
Targeted Audience Reach
Captivate claims that they have one of the largest digital screen footprints in North America, providing unprecedented access to high-value decision makers.
Curated Content Delivery
Captivate claims that they provide curated, relevant content and programming to engage their audiences in brand-safe environments.
Advanced Measurement Solutions
Captivate claims that they offer advanced measurement and attribution solutions, enabling brands to achieve the best ROI for their advertising campaigns.