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Comparison Scala vs. Captivate Out of Home Advertising Vendor Comparison

Scala and Captivate are Out of Home Advertising vendors.

scala.com
Scala Transforms consumer spaces with digital communication platforms. They focus on Digital Signage & Display Management.

captivate.com
Captivate Influences decision makers with digital video ads They focus on Venue-Based Digital Networks.

Scala or Captivate?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Scala

"Transforms consumer spaces with digital communication platforms."
Focused on Digital Signage & Display Management .
Scala helps marketers by deploying a digital signage network to enhance consumer experience across various environments. Their platform turns every digital screen into a sensor, gathering data to tailor content and improve shopper engagement. They integrate mobile sensors and audience intelligence to optimize how brands communicate with their customers.

Key Features & Benefits

Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.

Captivate

"Influences decision makers with digital video ads"
Focused on Venue-Based Digital Networks .
Captivate places digital video ads in elevators and lobbies of top-tier buildings, targeting high-value decision makers. By reaching audiences where buying decisions happen, they enhance brand exposure and engagement. Their platform offers impressive ad targeting, relevant content, and analytics for better ROI. It's about shaping purchase paths directly, minus the fluff.

Key Features & Benefits

Targeted Audience Reach
Captivate claims that they have one of the largest digital screen footprints in North America, providing unprecedented access to high-value decision makers.
Curated Content Delivery
Captivate claims that they provide curated, relevant content and programming to engage their audiences in brand-safe environments.
Advanced Measurement Solutions
Captivate claims that they offer advanced measurement and attribution solutions, enabling brands to achieve the best ROI for their advertising campaigns.
Compare all Out of Home Advertising Vendors Head-to-Head