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Comparison Lamar vs. Wrapify Out of Home Advertising Vendor Comparison

Lamar and Wrapify are Out of Home Advertising vendors.

lamar.com
Lamar 360,000 outdoor advertising displays across U.S. and Canada They focus on Venue-Based Digital Networks.

wrapify.com
Wrapify OOH ads using gig economy vehicle wraps. They focus on Vehicle-Based Advertising.

Lamar or Wrapify?
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Lamar

"360,000 outdoor advertising displays across U.S. and Canada"
Focused on Venue-Based Digital Networks .
Lamar Advertising connects brands to their audience through widespread, strategic outdoor placements. Their service includes free design consultation, ensuring every campaign stands out. Marketers get access to over 360,000 displays, reaching urban centers and local communities. A smart choice for those looking to step up their ad game outdoors.

Key Features & Benefits

Nationwide coverage
Lamar Advertising claims that it offers nationwide coverage with over 363,000 outdoor advertising displays across the U.S. and Canada.
Free design services
Lamar Advertising claims that it offers complimentary design services for outdoor advertising campaigns to ensure visually appealing creatives.
Dedicated support
Lamar Advertising claims that it provides dedicated support to its clients throughout the entire advertising campaign process.

Wrapify

"OOH ads using gig economy vehicle wraps."
Focused on Vehicle-Based Advertising .
Wrapify helps marketers blend high-visibility out-of-home ads with digital tracking. They wrap gig economy vehicles nationwide, turning them into mobile billboards. This creates dynamic exposure while linking offline impressions to online activity. Ideal for bridging the gap between real-world branding and digital performance metrics quickly.

Key Features & Benefits

First category provider
Wrapify claims that it is the first company in its category to offer a comprehensive advertising experience with vehicle wraps.
Most noticed medium
Wrapify claims that Nielsen's 2019 report confirms wrapped vehicles are the most noticed advertising medium on the road.
Proven conversion results
Wrapify claims that their platform significantly increases online conversion rates by over 102% for clients like Zoom Video Communications.
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