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Comparison Captivate vs. Broadsign Out of Home Advertising Vendor Comparison

Captivate and Broadsign are Out of Home Advertising vendors.

captivate.com
Captivate Influences decision makers with digital video ads They focus on Venue-Based Digital Networks.

broadsign.com
Broadsign Automates out-of-home advertising campaign management effortlessly They focus on Programmatic DOOH & Media Buying.

Captivate or Broadsign?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Captivate

"Influences decision makers with digital video ads"
Focused on Venue-Based Digital Networks .
Captivate places digital video ads in elevators and lobbies of top-tier buildings, targeting high-value decision makers. By reaching audiences where buying decisions happen, they enhance brand exposure and engagement. Their platform offers impressive ad targeting, relevant content, and analytics for better ROI. It's about shaping purchase paths directly, minus the fluff.

Key Features & Benefits

Targeted Audience Reach
Captivate claims that they have one of the largest digital screen footprints in North America, providing unprecedented access to high-value decision makers.
Curated Content Delivery
Captivate claims that they provide curated, relevant content and programming to engage their audiences in brand-safe environments.
Advanced Measurement Solutions
Captivate claims that they offer advanced measurement and attribution solutions, enabling brands to achieve the best ROI for their advertising campaigns.

Broadsign

"Automates out-of-home advertising campaign management effortlessly"
Focused on Programmatic DOOH & Media Buying .
Broadsign helps marketers streamline outdoor ad campaigns with automated management tools. It integrates programmatic and static inventory, facilitating seamless ad delivery across various locations. Whether targeting specific audiences or managing digital displays, Broadsign simplifies the logistics. This is crucial as ad placements become increasingly complex and data-driven.

Key Features & Benefits

Global Platform Reach
Broadsign claims that they are the world's most trusted OOH platform with a +1.5M signs and over 100 countries supported.
Extensive Campaign Success
Broadsign claims that their platform drives significant improvements like a 500% lift in consumer intent with programmatic DOOH campaigns.
Innovative Programmatic Advertising
Broadsign claims that they excel in programmatic DOOH, offering tailored ad targeting and boosting brand metrics significantly.
Compare all Out of Home Advertising Vendors Head-to-Head