Blurbs
comparison of Scala and Outfront Media
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Scala and Outfront Media
Learn about how these Out of Home Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Scala
"Transforms consumer spaces with digital communication platforms."
Focused on
Digital Signage & Display Management
.
Scala helps marketers by deploying a digital signage network to enhance consumer experience across various environments. Their platform turns every digital screen into a sensor, gathering data to tailor content and improve shopper engagement. They integrate mobile sensors and audience intelligence to optimize how brands communicate with their customers.
Cloud-based platform
Scala claims that its cloud-based platform allows for easy and secure management of digital signage networks across multiple locations.
Customizable experiences
Scala claims that its solutions enable businesses to create highly customized and engaging experiences for customers through dynamic content and interactive displays.
Omnichannel integration
Scala claims that its digital signage solutions seamlessly integrate with other marketing channels, enabling businesses to deliver consistent messaging across various touchpoints.
Outfront Media
"Enhances brand visibility through diverse real-world canvases"
Focused on
Venue-Based Digital Networks
.
OUTFRONT connects brands with the real world using various outdoor advertising formats. From billboards to transit ads, they help marketers grab attention in physical spaces. Their data-driven approach informs placement, ensuring campaigns reach the right audiences. SmartSCOUT™ and programmatic capabilities provide deeper insights, making campaigns more effective and measurable.
Innovation award
OUTFRONT claims that they are one of America's most innovative media companies, leveraging the power of creative excellence, unbeatable locations, and technology-driven smart audience data.
Audience reach
OUTFRONT claims that their media reaches 7 out of 10 Americans weekly, providing access to a vast audience.
Creative expertise
OUTFRONT claims to have an award-winning in-house creative STUDIOS, emphasizing their expertise in creating effective OOH creative.