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Comparison RTB House vs. BuzzFeed Display & Programmatic Vendor Comparison

RTB House and BuzzFeed are Display & Programmatic vendors.

rtbhouse.com
RTB House Drive deeper engagement with dynamic, personalized ads. They focus on Retargeting and AI-Powered Bidding & Optimization.

buzzfeed.com
BuzzFeed Optimize digital campaigns with automated data analysis tools. They focus on Premium & Contextual Inventory Access and Platform-Owned Media Networks.

RTB House or BuzzFeed?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

RTB House

"Drive deeper engagement with dynamic, personalized ads."
Focused on Retargeting and AI-Powered Bidding & Optimization .
RTB House connects brands with digital consumers using deep learning. They focus on creating dynamic ad formats that engage both new and existing customers. Their technology thrives on user interaction data, without relying on third-party cookies, adjusting automatically to changing contexts and improving performance with minimal manual intervention.
10 Operational Details
Who are your typical customers?
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Provide data
Install technology
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Measurement
What is your pricing model?
Performance-based pricing

Key Features & Benefits

Deep Learning Excellence
RTB House claims that their campaigns improve autonomously through Deep Learning, offering exponentially more power than other technologies.
Cookieless Future Readiness
RTB House claims that they are ideally placed to offer solutions for the new cookieless paradigm as cookies are crumbling.
Contextual Understanding
RTB House claims that their ContextAI helps understand customers better by looking at online behavior in more detail, assessing the deeper context of actions, and evaluating purchase intent without using third-party data.

BuzzFeed

"Optimize digital campaigns with automated data analysis tools."
Focused on Premium & Contextual Inventory Access and Platform-Owned Media Networks .
Company X provides marketers with automated tools to enhance their digital campaigns. It analyzes volumes of data quickly, finding trends and insights to improve targeting. Integration with various platforms ensures seamless operation. The result is more precise marketing strategies and better campaign outcomes without needing deep technical expertise.
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