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Comparison RTB House vs. Quantcast Display & Programmatic Vendor Comparison

RTB House and Quantcast are Display & Programmatic vendors.

rtbhouse.com
RTB House Drive deeper engagement with dynamic, personalized ads. They focus on Retargeting and AI-Powered Bidding & Optimization.

quantcast.com
Quantcast Optimize advertising outcomes with real-time data analysis. They focus on Self-Service & Customizable, Retargeting and AI-Powered Bidding & Optimization.

RTB House or Quantcast?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

RTB House

"Drive deeper engagement with dynamic, personalized ads."
Focused on Retargeting and AI-Powered Bidding & Optimization .
RTB House connects brands with digital consumers using deep learning. They focus on creating dynamic ad formats that engage both new and existing customers. Their technology thrives on user interaction data, without relying on third-party cookies, adjusting automatically to changing contexts and improving performance with minimal manual intervention.
10 Operational Details
Who are your typical customers?
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Provide data
Install technology
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Measurement
What is your pricing model?
Performance-based pricing

Key Features & Benefits

Deep Learning Excellence
RTB House claims that their campaigns improve autonomously through Deep Learning, offering exponentially more power than other technologies.
Cookieless Future Readiness
RTB House claims that they are ideally placed to offer solutions for the new cookieless paradigm as cookies are crumbling.
Contextual Understanding
RTB House claims that their ContextAI helps understand customers better by looking at online behavior in more detail, assessing the deeper context of actions, and evaluating purchase intent without using third-party data.

Quantcast

"Optimize advertising outcomes with real-time data analysis."
Focused on Self-Service & Customizable, Retargeting and AI-Powered Bidding & Optimization .
Quantcast helps marketers analyze audience patterns instantly for more effective ad placements. Its platform focuses on real-time data, allowing advertisers to adapt strategies quickly. By understanding audience behaviors, marketers can predict outcomes, ensuring every campaign counts. Simplifies the complex landscape, giving time to focus on bigger ideas.

Key Features & Benefits

Advanced Analytics Platform
Quantcast claims that its cutting-edge analytics platform delivers unparalleled insights into audience behavior, driving data-driven business decisions.
Proprietary AI Technology
Quantcast claims that its proprietary AI technology and machine learning algorithms provide highly accurate and personalized audience targeting.
Global Data Footprint
Quantcast claims that its extensive global data footprint and partnerships with top publishers ensure comprehensive audience reach and insights.
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