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Comparison Lately vs. Persado Marketing Automation Vendor Comparison

Lately and Persado are Marketing Automation vendors.

lately.ai
Lately Repurposes content into social media posts. They focus on AI Content & Creative Automation.

persado.com
Persado Generates and personalizes scalable marketing language. They focus on AI Content & Creative Automation.

Lately or Persado?
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Lately

"Repurposes content into social media posts."
Focused on AI Content & Creative Automation .
Lately helps marketers by repurposing existing longform content into social media-ready posts. It automatically formats and customizes these for different platforms, tailoring messages to specific target audiences. The AI learns and adapts to audience preferences, enabling marketers to schedule content and boost engagement without manual effort.

Key Features & Benefits

customizable, targeted messaging
Lately claims that its AI creates customized, targeted messaging, helping brands stand out in the saturated social media landscape.
repurpose existing content easily
Lately claims that its AI can transform old content into fresh social media posts, maximizing the value of existing assets.
enhanced employee advocacy
Lately claims that it unites employee advocates to amplify brand messaging exponentially with individualized content.

Persado

"Generates and personalizes scalable marketing language."
Focused on AI Content & Creative Automation .
Persado leverages AI to craft marketing language that resonates with audiences. It focuses on creating personalized, compliant content. This tool helps marketers by reducing compliance issues and speeding up time to market. It’s a real workhorse for anyone swimming against the tide of fast-moving MarTech changes.
Compare all Marketing Automation Vendors Head-to-Head