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Comparison Jasper vs. Lately Marketing Automation Vendor Comparison

Jasper and Lately are Marketing Automation vendors.

jasper.ai
Jasper Offers AI-driven marketing workflows and tools They focus on AI Content & Creative Automation.

lately.ai
Lately Repurposes content into social media posts. They focus on AI Content & Creative Automation.

Jasper or Lately?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Jasper

"Offers AI-driven marketing workflows and tools"
Focused on AI Content & Creative Automation .
Jasper helps marketers integrate AI across their workflows. Utilize tools to build apps and automate processes for quicker results. The platform focuses on deep marketing functions, ensuring brand consistency while providing enterprise-grade security. Simplify complex marketing tasks with AI-driven guides and resources tailored to specific roles and industries.

Key Features & Benefits

Faster Campaign Launches
Jasper claims that its intuitive interface enables marketing teams to launch campaigns quickly, adapting to new markets effortlessly.
Content Quality Assurance
Jasper claims to maintain high-quality and compliant marketing content with its rich context hub, even at scale.
Accelerated Content Production
Jasper claims it automates content generation, evidenced by creating 7,500 product descriptions for Adidas in just 24 hours.

Lately

"Repurposes content into social media posts."
Focused on AI Content & Creative Automation .
Lately helps marketers by repurposing existing longform content into social media-ready posts. It automatically formats and customizes these for different platforms, tailoring messages to specific target audiences. The AI learns and adapts to audience preferences, enabling marketers to schedule content and boost engagement without manual effort.

Key Features & Benefits

customizable, targeted messaging
Lately claims that its AI creates customized, targeted messaging, helping brands stand out in the saturated social media landscape.
repurpose existing content easily
Lately claims that its AI can transform old content into fresh social media posts, maximizing the value of existing assets.
enhanced employee advocacy
Lately claims that it unites employee advocates to amplify brand messaging exponentially with individualized content.
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