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Comparison Lately vs. Sharpspring Marketing Automation Vendor Comparison

Lately and Sharpspring are Marketing Automation vendors.

lately.ai
Lately Repurposes content into social media posts. They focus on AI Content & Creative Automation.

sharpspring.com
Sharpspring Integrates marketing automation and CRM in one platform. They focus on Omnichannel & Customer Engagement.

Lately or Sharpspring?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Lately

"Repurposes content into social media posts."
Focused on AI Content & Creative Automation .
Lately helps marketers by repurposing existing longform content into social media-ready posts. It automatically formats and customizes these for different platforms, tailoring messages to specific target audiences. The AI learns and adapts to audience preferences, enabling marketers to schedule content and boost engagement without manual effort.

Key Features & Benefits

customizable, targeted messaging
Lately claims that its AI creates customized, targeted messaging, helping brands stand out in the saturated social media landscape.
repurpose existing content easily
Lately claims that its AI can transform old content into fresh social media posts, maximizing the value of existing assets.
enhanced employee advocacy
Lately claims that it unites employee advocates to amplify brand messaging exponentially with individualized content.

Sharpspring

"Integrates marketing automation and CRM in one platform."
Focused on Omnichannel & Customer Engagement .
SharpSpring simplifies marketing automation and CRM with a unified platform. It combines email, social, and sales automation, capturing and analyzing customer data. Customizable campaigns, robust tracking, and easy integration help marketers streamline processes and optimize sales funnels. Ideal for agencies and SMBs needing integrated tools without multiple software headaches.

Key Features & Benefits

Consolidated toolset efficiency
SharpSpring claims that it eliminates the inefficiencies of using multiple systems by combining marketing and sales tools into one platform.
Affordability of full features
SharpSpring claims that it offers a full feature set for a fraction of the cost compared to leading competitors, providing value for SMBs and agencies.
Comprehensive buyer engagement
SharpSpring claims that its platform supports businesses to understand buyer needs, personalize interactions, and win customers at scale.
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