Blurbs
comparison of Albert and Lately
Learn about how these Marketing Automation vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Albert and Lately
Learn about how these Marketing Automation vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Albert
"AI-driven optimization for cross-channel marketing campaigns."
.
Albert uses AI to streamline marketing across digital channels. It continuously adjusts campaigns, optimizing creative choices and ad expenditures based on real-time data. The platform is versatile, integrating with current systems to enhance media ROI with smarter targeting and better creative relevance.
Real-time optimization
Albert.ai claims that its AI technology continuously optimizes audience performance and shifts ad spend as audience segment performance changes, to maximize advertising ROI.
Creative enhancement
Albert.ai claims that its AI-driven creative optimization, driven by real-time creative performance across products, ads, campaigns, and market segments, can generate an 800% ad spend return.
Human-AI collaboration
Albert.ai claims that its AI technology empowers marketers by handling some tasks, freeing them to focus on strategy and creativity, as evidenced by success stories of skyrocketing real campaigns.
Lately
"Repurposes content into social media posts."
.
Lately helps marketers by repurposing existing longform content into social media-ready posts. It automatically formats and customizes these for different platforms, tailoring messages to specific target audiences. The AI learns and adapts to audience preferences, enabling marketers to schedule content and boost engagement without manual effort.
Powered by Neuroscience
Lately claims that their AI is powered by Neuroscience-Driven AIâ„¢, leveraging the science behind how music listeners become raving fans.
Customized Voice Models
Lately claims that their AI creates unique, customized voice models needed to reach any target audience, on any channel, in any language or regional dialect.
Content Repurposing
Lately claims that their AI can automatically predict top highlights of any text, video or audio and clip them up into dozens of pre-assembled, high-performing social posts.