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Comparison Lately vs. WorkMagic Marketing Automation Vendor Comparison

Lately and WorkMagic are Marketing Automation vendors.

lately.ai
Lately Repurposes content into social media posts. They focus on AI Content & Creative Automation.

workmagic.io
WorkMagic Automates data-driven marketing campaigns for growth. They focus on Data Integration & Workflow Automation.

Lately or WorkMagic?
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Lately

"Repurposes content into social media posts."
Focused on AI Content & Creative Automation .
Lately helps marketers by repurposing existing longform content into social media-ready posts. It automatically formats and customizes these for different platforms, tailoring messages to specific target audiences. The AI learns and adapts to audience preferences, enabling marketers to schedule content and boost engagement without manual effort.

Key Features & Benefits

customizable, targeted messaging
Lately claims that its AI creates customized, targeted messaging, helping brands stand out in the saturated social media landscape.
repurpose existing content easily
Lately claims that its AI can transform old content into fresh social media posts, maximizing the value of existing assets.
enhanced employee advocacy
Lately claims that it unites employee advocates to amplify brand messaging exponentially with individualized content.

WorkMagic

"Automates data-driven marketing campaigns for growth."
Focused on Data Integration & Workflow Automation .
WorkMagic helps marketers streamline their data processes to drive growth. It takes a scientific approach to automate marketing campaigns using extensive data analysis. This means marketers can focus on strategic decisions while the platform handles the gnarly data grunt work. It’s about making marketing more manageable and measurable.

Key Features & Benefits

Data-driven solutions
WorkMagic claims that its data-driven marketing strategies outperform competition in delivering measurable growth.
AI Integration Excellence
WorkMagic claims that its advanced AI algorithms provide personalized and efficient marketing solutions beyond rivals.
Innovative Research Methods
WorkMagic claims that its cutting-edge research techniques give a clearer insight into market trends than competitors.
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