Blurbs
comparison of Marpipe and Pencil
Learn about how these Creative Management vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Marpipe and Pencil
Learn about how these Creative Management vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Marpipe
"Transforms catalog feeds into branded video ads."
Focused on
Workflow & Production and Measurement & Optimization
.
Marpipe helps marketers turn their bland product feeds into dynamic, visually appealing ads. It provides tools to create individual videos for each product, improve ad copy through AI, and eliminate poorly performing ads automatically. Marketers can craft visually compelling campaigns that standout, ensuring higher engagement and better ad performance.
Tailored product creatives
Marpipe claims that it allows complete design control over catalog ads, enabling brands to create tailored product creatives that stand out.
AI-powered design tools
Marpipe claims to offer AI-powered design tools that enhance product feeds automatically, simplifying the creative process.
Multivariate testing capabilities
Marpipe claims its multivariate testing capabilities allow advertisers to measure the performance of every creative variable and uncover insights that can quadruple ad performance.
Pencil
"Generate custom ads using AI and integration."
Focused on
Workflow & Production
.
Pencil leverages generative AI to streamline ad creation. By automating 90% of the design process, it frees marketers to focus on creativity. The platform collaborates with major media integrations like Meta and YouTube. Real-time insights help refine ad performance. It's suitable for both small brands and large enterprises.
Increased ad performance
Pencil claims that ads generated with their platform perform 2x better, backed by over $1B of ad spend.
Efficiency through AI
Pencil claims that their AI handles 90% of the work, enhancing user creativity and focus on critical aspects.
Enterprise-grade security
Pencil claims that their 'No Train' policy ensures proprietary data remains exclusive, offering bespoke model training.