Blurbs
comparison of Pencil and Lica
Learn about how these Creative Management vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Pencil and Lica
Learn about how these Creative Management vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Pencil
"Generate custom ads using AI and integration."
Focused on
Workflow & Production
.
Pencil leverages generative AI to streamline ad creation. By automating 90% of the design process, it frees marketers to focus on creativity. The platform collaborates with major media integrations like Meta and YouTube. Real-time insights help refine ad performance. It's suitable for both small brands and large enterprises.
Increased ad performance
Pencil claims that ads generated with their platform perform 2x better, backed by over $1B of ad spend.
Efficiency through AI
Pencil claims that their AI handles 90% of the work, enhancing user creativity and focus on critical aspects.
Enterprise-grade security
Pencil claims that their 'No Train' policy ensures proprietary data remains exclusive, offering bespoke model training.
Lica
"Transforms brand assets into high-performing ads."
Focused on
Workflow & Production
.
Lica World helps marketers by automating the creation of high-performing static and video ads from existing brand assets. It eliminates the need for photo shoots and complex briefs, enabling brands to test ad variations quickly and efficiently. This saves time and resources, keeping campaigns nimble.
Efficient video production
Lica claims that their AI Video Producer allows users to make the first take their best take with ease.
Personalized user engagement
Lica claims that AI-generated content helps boost outreach, close deals faster, and simplify onboarding processes.
Accessible and multilingual
Lica claims that they offer multilingual translations and closed captions in 50+ languages for greater accessibility.