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Comparison Innovid vs. Pencil Creative Management Vendor Comparison

Innovid and Pencil are Creative Management vendors.

innovid.com
Innovid Omnichannel ad platform for creation, delivery, measurement. They focus on Workflow & Production.

trypencil.com
Pencil Generate custom ads using AI and integration. They focus on Workflow & Production.

Innovid or Pencil?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Innovid

"Omnichannel ad platform for creation, delivery, measurement."
Focused on Workflow & Production .
Innovid streamlines your advertising efforts across channels like CTV and digital video. It helps you create personalized ads, securely deliver them, measure performance metrics comprehensively, and optimize campaigns with actionable data. Innovid’s platform offers full visibility into your ad performance, helping refine your strategies in real time.

Pencil

"Generate custom ads using AI and integration."
Focused on Workflow & Production .
Pencil leverages generative AI to streamline ad creation. By automating 90% of the design process, it frees marketers to focus on creativity. The platform collaborates with major media integrations like Meta and YouTube. Real-time insights help refine ad performance. It's suitable for both small brands and large enterprises.

Key Features & Benefits

Increased ad performance
Pencil claims that ads generated with their platform perform 2x better, backed by over $1B of ad spend.
Efficiency through AI
Pencil claims that their AI handles 90% of the work, enhancing user creativity and focus on critical aspects.
Enterprise-grade security
Pencil claims that their 'No Train' policy ensures proprietary data remains exclusive, offering bespoke model training.
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