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Comparison Smartly vs. Marpipe Creative Management Vendor Comparison

Smartly and Marpipe are Creative Management vendors.

smartly.io
Smartly AI-driven ad platform for campaign optimization. They focus on Workflow & Production and Measurement & Optimization.

marpipe.com
Marpipe Transforms catalog feeds into branded video ads. They focus on Workflow & Production and Measurement & Optimization.

Smartly or Marpipe?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Smartly

"AI-driven ad platform for campaign optimization."
Focused on Workflow & Production and Measurement & Optimization .
Smartly helps marketers streamline digital ad campaigns by utilizing AI for creative production, cross-channel optimization, and actionable insights. It saves time with automated processes and delivers data-driven decisions. Marketers get enhanced dynamics between creativity and media buying, tapping into predictive handles for better targeting and performance.

Marpipe

"Transforms catalog feeds into branded video ads."
Focused on Workflow & Production and Measurement & Optimization .
Marpipe helps marketers turn their bland product feeds into dynamic, visually appealing ads. It provides tools to create individual videos for each product, improve ad copy through AI, and eliminate poorly performing ads automatically. Marketers can craft visually compelling campaigns that standout, ensuring higher engagement and better ad performance.

Key Features & Benefits

Tailored product creatives
Marpipe claims that it allows complete design control over catalog ads, enabling brands to create tailored product creatives that stand out.
AI-powered design tools
Marpipe claims to offer AI-powered design tools that enhance product feeds automatically, simplifying the creative process.
Multivariate testing capabilities
Marpipe claims its multivariate testing capabilities allow advertisers to measure the performance of every creative variable and uncover insights that can quadruple ad performance.
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