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Comparison Bloomreach vs. Eppo Marketing Automation Vendor Comparison

Bloomreach and Eppo are Website Personalization vendors.

bloomreach.com
Bloomreach Automates personalized marketing with AI-driven conversations. They focus on Omnichannel & Customer Engagement, AI-Powered Personalization Engines and Messaging &...

geteppo.com
Eppo Trustworthy experimentation for teams, from tests to personalizations. They focus on Experimentation & Optimization Tools.

Bloomreach or Eppo?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Bloomreach

"Automates personalized marketing with AI-driven conversations."
Focused on Omnichannel & Customer Engagement, AI-Powered Personalization Engines and Messaging & Real-Time Offers .
Bloomreach equips marketers with AI-driven tools for personalizing customer interactions across digital touchpoints. Its platform automates marketing and commerce processes, using data to tailor experiences and boost engagement. This helps brands not just keep pace but excel in today's digital commerce challenges.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Financial Services
Travel & Hospitality
How do you collect and monitor consumers and their data?
Cookies
Pixels
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Self-service knowledge base
How do brands measure the success of a campaign using your platform?
Customer Engagement
Revenue Growth
Operational Efficiency
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Custom contract pricing
Tiered pricing

Key Features & Benefits

Autonomous Campaign Building
Bloomreach claims that their AI solution builds and optimizes marketing campaigns autonomously, involving minimal manual input.
Real-Time Personalization
Bloomreach claims that their AI provides real-time personalization with sub-millisecond response, enhancing customer engagement instantly.
Increased Revenue per Visit
Bloomreach claims that their AI-driven solutions increase revenue per visit significantly by understanding and responding to shopper intent.

Eppo

"Trustworthy experimentation for teams, from tests to personalizations."
Focused on Experimentation & Optimization Tools .
Eppo helps marketers automate complex experimentation, centralizing metrics and digging into performance without needing a data team. The platform supports feature flagging, AI personalization, and runs experiments focused on true impact metrics. Avoids black boxes with a transparent, warehouse-native setup.

Key Features & Benefits

Secure and data-native design
Eppo claims that their platform's zero-copy, warehouse-native architecture ensures trustworthy experimentation by naturally safeguarding data privacy and accuracy.
Faster experiment cycles
Eppo claims that their CUPED++ acceleration significantly reduces the duration of experiments, giving quicker insights without sacrificing rigor.
Self-serve data capabilities
Eppo claims that their out-of-the-box reporting and slice-and-dice capabilities remove analysis bottlenecks, empowering teams to drive insights autonomously.
Compare all Website Personalization Vendors Head-to-Head