Blurbs
comparison of Optimizely and Fermat
Learn about how these Website Personalization vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Optimizely and Fermat
Learn about how these Website Personalization vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Optimizely
"AI-driven digital experience innovation and optimization"
Focused on
AI-Powered Personalization Engines
.
Optimizely helps marketers by using AI to personalize and optimize digital experiences. It simplifies content creation and testing, provides data-driven insights, and facilitates campaign scaling. This approach reduces reliance on intuition and enables multi-platform integration, making digital marketing efforts more structured and impactful.
Content orchestration excellence
Optimizely claims that it offers best-in-class content orchestration tools for managing the entire content supply chain and delivering exceptional digital experiences.
Personalization capabilities
Optimizely claims that its digital optimization platform allows businesses to create meaningful 1:1 interactions by combining testing, customer data, and personalization.
Experience-led commerce solutions
Optimizely claims that its experience-led commerce solutions help businesses grow by creating engaging buying experiences with customers and ROI in mind.
Fermat
"Optimizes ecommerce shopping experiences using AI funnels"
Focused on
AI-Powered Personalization Engines and Landing Page & Experience Builders
.
FERMÀT reimagines ecommerce by enabling marketers to instantly create and fine-tune dynamic shopping funnels. The platform uses real-time data to craft personalized touchpoints from ad click to checkout. It simplifies creating custom campaigns without the hassle of web development, making marketing initiatives seamless and quick to launch.
Increased AOV and ROAS
FERMÀT claims that customers experience an 85% increase in AOV and a 63% increase in ROAS using their platform.
Custom Shopping Experiences
FERMÀT claims that Jack Archer decreased CPA by 20% with FERMÀT's custom shopping experiences.
Rapid Experimentation Ease
FERMÀT claims that OpenStore can quickly create landing pages, enhancing ease of use without design skills.