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Comparison Metrical vs. Auxia Shopping Journey Engagement Vendor Comparison

Metrical and Auxia are Website Personalization vendors.

metric.al
Metrical AI-powered ecommerce personalization for increased sales. They focus on Messaging & Real-Time Offers.

auxia.io
Auxia Orchestrates personalized customer journeys using AI agents. They focus on AI-Powered Personalization Engines and Messaging & Real-Time Offers.

Metrical or Auxia?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Metrical

"AI-powered ecommerce personalization for increased sales."
Focused on Messaging & Real-Time Offers .
Metrical uses AI to analyze real-time ecommerce behavior, predicting which visitors need a shopping nudge. It personalizes messages to increase conversion and reduce dependency on discounts. Marketers use Metrical to optimize campaigns continuously through deep AI insights and A/B testing, aligning messages with consumer purchase likelihood.
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Large businesses
Enterprises
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Retail & E-commerce
Travel & Hospitality
Financial Services
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Javascript
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Yes
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Days
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Install technology
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Dedicated account manager
Email support
Phone support
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Performance
Revenue Growth
Customer Engagement
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E-Commerce Platforms
CDPs
Custom APIs & Webhooks
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Subscription-based

Key Features & Benefits

AI predicts hesitation
Metrical claims that their AI predicts when shoppers are about to leave the website, allowing targeted engagement to boost conversion.
Personalized messaging
Metrical claims to deliver personalized messaging to shoppers based on their behavior and needs, improving the customer experience.
Increased revenue
Metrical claims their solution drives incremental revenue, customer loyalty, and higher ROAS without using cookies or personal data.

Auxia

"Orchestrates personalized customer journeys using AI agents."
Focused on AI-Powered Personalization Engines and Messaging & Real-Time Offers .
Auxia enables marketers to convert static, rules-based campaigns into agile, adaptive journeys that tailor interactions to each user's real-time behavior, without heavy data science input. By leveraging all available first-party data, marketers can streamline customer experiences and ensure each communication reflects individual preferences.

Key Features & Benefits

Real-time data utilization
Auxia claims that their platform leverages all first-party data in real-time for more impactful customer journeys.
AI-driven personalization
Auxia claims that their AI agents continuously adapt to customer behavior and preferences to personalize interactions.
Automated journey optimization
Auxia claims that their AI-driven models continuously optimize and refine customer journeys on autopilot.
Compare all Website Personalization Vendors Head-to-Head