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Learn about how these Website Personalization vendors stack up against each other by checking out our blurbs, claims, and case studies.

Intellimize by Webflow
"Enhancing websites with personalization and A/B testing"
Focused on Experimentation & Optimization Tools .
Webflow Optimize lets marketers tweak sites based on visitor data. Run multiple tests to find what content and design engage. Deliver personalized experiences by segmenting your audience. Use AI to adjust content dynamically. This refines conversions and cuts decision time in fast-paced markets.
Global optimization platform
Webflow claims that with its Optimize platform, you can maximize conversions with rapid insights, tailored visitor experiences, and AI-powered delivery.
Personalized experiences increase sales
Webflow claims that you can turn more visitors into customers by delivering custom experiences and personalized site content based on visitor attributes.
AI-powered optimization
Webflow claims that AI Optimize can boost variations' performance by making real-time decisions to deliver optimized pages and maximize conversions.
Eppo
"Trustworthy experimentation for teams, from tests to personalizations."
Focused on Experimentation & Optimization Tools .
Eppo helps marketers automate complex experimentation, centralizing metrics and digging into performance without needing a data team. The platform supports feature flagging, AI personalization, and runs experiments focused on true impact metrics. Avoids black boxes with a transparent, warehouse-native setup.
Secure and data-native design
Eppo claims that their platform's zero-copy, warehouse-native architecture ensures trustworthy experimentation by naturally safeguarding data privacy and accuracy.
Faster experiment cycles
Eppo claims that their CUPED++ acceleration significantly reduces the duration of experiments, giving quicker insights without sacrificing rigor.
Self-serve data capabilities
Eppo claims that their out-of-the-box reporting and slice-and-dice capabilities remove analysis bottlenecks, empowering teams to drive insights autonomously.