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Comparison Fermat vs. Eppo Website Personalization Vendor Comparison

Fermat and Eppo are Website Personalization vendors.

fermatcommerce.com
Fermat Optimizes ecommerce shopping experiences using AI funnels They focus on AI-Powered Personalization Engines and Landing Page & Experience Builders.

geteppo.com
Eppo Trustworthy experimentation for teams, from tests to personalizations. They focus on Experimentation & Optimization Tools.

Fermat or Eppo?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Fermat

"Optimizes ecommerce shopping experiences using AI funnels"
Focused on AI-Powered Personalization Engines and Landing Page & Experience Builders .
FERMÀT reimagines ecommerce by enabling marketers to instantly create and fine-tune dynamic shopping funnels. The platform uses real-time data to craft personalized touchpoints from ad click to checkout. It simplifies creating custom campaigns without the hassle of web development, making marketing initiatives seamless and quick to launch.

Key Features & Benefits

Increased AOV and ROAS
FERMÀT claims that customers experience an 85% increase in AOV and a 63% increase in ROAS using their platform.
Custom Shopping Experiences
FERMÀT claims that Jack Archer decreased CPA by 20% with FERMÀT's custom shopping experiences.
Rapid Experimentation Ease
FERMÀT claims that OpenStore can quickly create landing pages, enhancing ease of use without design skills.

Eppo

"Trustworthy experimentation for teams, from tests to personalizations."
Focused on Experimentation & Optimization Tools .
Eppo helps marketers automate complex experimentation, centralizing metrics and digging into performance without needing a data team. The platform supports feature flagging, AI personalization, and runs experiments focused on true impact metrics. Avoids black boxes with a transparent, warehouse-native setup.

Key Features & Benefits

Secure and data-native design
Eppo claims that their platform's zero-copy, warehouse-native architecture ensures trustworthy experimentation by naturally safeguarding data privacy and accuracy.
Faster experiment cycles
Eppo claims that their CUPED++ acceleration significantly reduces the duration of experiments, giving quicker insights without sacrificing rigor.
Self-serve data capabilities
Eppo claims that their out-of-the-box reporting and slice-and-dice capabilities remove analysis bottlenecks, empowering teams to drive insights autonomously.
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