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Comparison AdButler vs. Audigent Programmatic Enablement Vendor Comparison

AdButler and Audigent are Programmatic Enablement vendors.

adbutler.com
AdButler Scalable ad server for digital properties They focus on Ad Serving & Infrastructure.

audigent.com
Audigent Transforms first-party data into actionable media strategies They focus on Targeting & Data Activation and Private Marketplace (PMP).

AdButler or Audigent?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

AdButler

"Scalable ad server for digital properties"
Focused on Ad Serving & Infrastructure .
AdButler helps marketers automate and take control of their ad campaigns. It provides powerful APIs for custom solutions and various ad-serving options like display, video, and mobile. The platform supports programmatic advertising and integrates native and email ads, offering a comprehensive approach to digital marketing strategies.

Key Features & Benefits

Powerful Ad Serving Platform
AdButler claims that their ad serving platform is a complete solution to bring all your advertising needs under one roof, offering various solutions like display, video, email, mobile, and programmatic ad serving.
Revenue Boosting Solutions
AdButler claims that their solutions like Self-Serve Marketplace, Retail & E-commerce, and Contextual Management Platform can help increase revenue for publishers and advertisers.
Customizable and Scalable
AdButler claims that their API Ad Server and Custom Development services allow for building a fully customized ad server tailored to unique needs, in a fraction of the usual time.

Audigent

"Transforms first-party data into actionable media strategies"
Focused on Targeting & Data Activation and Private Marketplace (PMP) .
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.

Key Features & Benefits

privacy-safe identity solution
Audigent claims that its Hadron ID™ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMP™, ContextualPMP™, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.
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