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Comparison Kevel vs. Audigent Programmatic Enablement Vendor Comparison

Kevel and Audigent are Programmatic Enablement vendors.

kevel.com
Kevel Build custom retail media ad servers quickly They focus on Ad Serving & Infrastructure.

audigent.com
Audigent Transforms first-party data into actionable media strategies They focus on Targeting & Data Activation and Private Marketplace (PMP).

Kevel or Audigent?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Kevel

"Build custom retail media ad servers quickly"
Focused on Ad Serving & Infrastructure .
Kevel lets marketers create their own ad server tailored to unique needs. By leveraging APIs, it maximizes control over ad placements, targeting, and reporting. It streamlines integration with current tech stacks, allowing agile campaign management without forfeiting data control. This suits today’s demand for tailored advertising strategies.

Key Features & Benefits

Custom ad server flexibility
Kevel claims that their platform offers unmatched flexibility, allowing businesses to build custom ad servers tailored to their needs.
Fast implementation speed
Kevel claims their solution enables launches 9x faster than starting from scratch, greatly reducing time to market.
Data control assurance
Kevel claims that they never force data sharing or impose modeling, ensuring companies maintain control over their data.

Audigent

"Transforms first-party data into actionable media strategies"
Focused on Targeting & Data Activation and Private Marketplace (PMP) .
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.

Key Features & Benefits

privacy-safe identity solution
Audigent claims that its Hadron ID™ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMP™, ContextualPMP™, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.
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