Blurbs
comparison of Kevel and Audigent
Learn about how these Programmatic Enablement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Kevel and Audigent
Learn about how these Programmatic Enablement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Kevel
"Build custom retail media ad servers quickly"
Focused on
Ad Serving & Infrastructure
.
Kevel lets marketers create their own ad server tailored to unique needs. By leveraging APIs, it maximizes control over ad placements, targeting, and reporting. It streamlines integration with current tech stacks, allowing agile campaign management without forfeiting data control. This suits today’s demand for tailored advertising strategies.
Custom ad server flexibility
Kevel claims that their platform offers unmatched flexibility, allowing businesses to build custom ad servers tailored to their needs.
Fast implementation speed
Kevel claims their solution enables launches 9x faster than starting from scratch, greatly reducing time to market.
Data control assurance
Kevel claims that they never force data sharing or impose modeling, ensuring companies maintain control over their data.
Audigent
"Transforms first-party data into actionable media strategies"
Focused on
Customer Data Infrastructure & Identity Resolution and Private Marketplace (PMP)
.
Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.
privacy-safe identity solution
Audigent claims that its Hadron IDâ„¢ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.
optimized data curation
Audigent claims that its SmartPMPâ„¢, ContextualPMPâ„¢, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.
unique supply-demand alignment
Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.