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Kevel lets marketers create their own ad server tailored to unique needs. By leveraging APIs, it maximizes control over ad placements, targeting, and reporting. It streamlines integration with current tech stacks, allowing agile campaign management without forfeiting data control. This suits today’s demand for tailored advertising strategies.
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Kevel's Website Claims...
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Custom ad server flexibility
Kevel claims that their platform offers unmatched flexibility, allowing businesses to build custom ad servers tailored to their needs.
Fast implementation speed
Kevel claims their solution enables launches 9x faster than starting from scratch, greatly reducing time to market.
Data control assurance
Kevel claims that they never force data sharing or impose modeling, ensuring companies maintain control over their data.
BlurbSTAR Case Study
Edmunds & Kevel
Edmunds increased revenue using Kevel integrations
30%
revenue growth
35ms
API response time
1.
Situation
Edmunds Seeks Ad Revenue Growth
Edmunds, a popular online resource for researching new and used cars with over 16 million monthly page views, recognized an untapped revenue potential in sponsored car listings. They wanted to allow dealerships and manufacturers to promote their cars on the site. However, their initial attempt to build this on Google Ad Manager was unsuccessful. Lacking the time and resources to create an ad platform from scratch, they turned to Kevel's ad serving APIs.
2.
Task
Launch Sponsored Car Listings
Edmunds needed to swiftly launch a sponsored car listings platform to capture the untapped revenue opportunity. They aimed to automate complex ad serving tasks. This involved managing ad reporting, targeting, and decisioning while focusing their internal efforts on improving ad strategy, user feedback, and front-end work. The goal was to increase revenue and improve the stickiness of their platform for dealers and vendors.
3.
Action
Implemented Kevel's Ad APIs
Edmunds implemented Kevel's ad serving APIs to build their bespoke sponsored car listings platform. Kevel handled the complex backend tasks, such as reporting and decisioning, allowing Edmunds to focus on front-end development and user experience. They also used Kevel's UI and Management APIs to automate the tracking and creation of ads, making the process significantly more efficient. This enhanced platform was fully launched within a few weeks.
4.
Result
30% Revenue Growth Achieved
Edmunds achieved impressive results after integrating Kevel's ad solutions. They experienced a 30% growth in revenue and enhanced vendor and dealer stickiness. The sponsored listings blended well with their standard listings, providing a seamless user experience while optimizing ad revenue. Key performance metrics included an API response time as low as 35ms and 90% automation in ad creation, marking this a standout success.
Keywords
EDMUNDS
KEVEL
SPONSORED CAR LISTINGS
AD SERVING APIS
AUTOMATED AD MANAGEMENT
INCREASED REVENUE
NATIVE ADS
USER EXPERIENCE
AUTOMATED TRACKING
API RESPONSE TIME
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