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Comparison Bidswitch vs. Audigent Programmatic Enablement Vendor Comparison

Bidswitch and Audigent are Programmatic Enablement vendors.

Bidswitch Connects SSP and DSP partners programmatically worldwide. They focus on Programmatic Supply Chain Middleware / Connectivity.

Audigent Transforms first-party data into actionable media strategies They focus on Targeting & Data Activation and Private Marketplace (PMP).

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Bidswitch

"Connects SSP and DSP partners programmatically worldwide."

Focused on Programmatic Supply Chain Middleware / Connectivity .

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BidSwitch streamlines the connection between supply and demand-side platforms. It reduces technical barriers so trading's faster and more efficient. It spots fraudulent activity in real-time and improves data accuracy. It allows platforms to quickly tap into a wider range of global media formats.

Key Features & Benefits

Unique ecosystem position

BidSwitch claims that it allows seamless access to new platforms and services, optimizing bidstream performance globally.

Fraud combating technology

BidSwitch claims that it combats fraud and supports transparency through innovative technologies and services.

Extensive connectivity

BidSwitch claims that it connects over 180 supply platforms with more than 220 demand platforms in real-time.

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Audigent

"Transforms first-party data into actionable media strategies"

Focused on Targeting & Data Activation and Private Marketplace (PMP) .

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Audigent uses first-party data to optimize media strategies without relying on cookies. By harnessing partnerships with major publishers and data curation, Audigent enhances programmatic advertising efficiency. Its tools enable advertisers to target accurately and navigate the changing digital privacy landscape effectively.

Key Features & Benefits

privacy-safe identity solution

Audigent claims that its Hadron ID™ offers a future-proof, privacy-safe identity solution, ensuring interoperability without cookies.

optimized data curation

Audigent claims that its SmartPMP™, ContextualPMP™, and CognitivePMP products optimize consumer-safe data with premium inventory at scale.

unique supply-demand alignment

Audigent claims that its platform aligns supply- and demand-side technologies uniquely, optimizing media performance for digital campaigns.

Bidswitch or Audigent? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Bidswitch

Key Features & Benefits

Audigent

Key Features & Benefits

Bidswitch or Audigent?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.