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Updated 3 Days Ago
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AdButler helps marketers automate and take control of their ad campaigns. It provides powerful APIs for custom solutions and various ad-serving options like display, video, and mobile. The platform supports programmatic advertising and integrates native and email ads, offering a comprehensive approach to digital marketing strategies.
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Powerful Ad Serving Platform
AdButler claims that their ad serving platform is a complete solution to bring all your advertising needs under one roof, offering various solutions like display, video, email, mobile, and programmatic ad serving.
Revenue Boosting Solutions
AdButler claims that their solutions like Self-Serve Marketplace, Retail & E-commerce, and Contextual Management Platform can help increase revenue for publishers and advertisers.
Customizable and Scalable
AdButler claims that their API Ad Server and Custom Development services allow for building a fully customized ad server tailored to unique needs, in a fraction of the usual time.
BlurbSTAR Case Study
HP & AdButler
Streamlined APAC ad management, gained 2-3% CTR
45%
Great Stat
13%
CTR in private store
1.
Situation
Complex Advertising Requirements for APAC
HP, a leading multinational information technology company, operated several websites across the Asia-Pacific region, each requiring a range of promotional banners. Given the substantial volume and diverse geographical distribution of their product pages, managing multiple ad placements manually became a considerable challenge. They needed a robust solution to streamline their advertising operations and eradicate discrepancies in visitor data, enhance ad targeting, and simplify reporting across various geographies.
2.
Task
Need for Standardized Ad Server
HP sought an advanced ad serving tool capable of consolidating their extensive array of promotional banners across different regions into a single, manageable platform. The primary objectives included standardizing the ad-serving tool across all APAC websites, optimizing time-sensitive campaign management, and achieving more accurate and consistent reporting. This would ensure better performance tracking and reduce operational complexities linked to handling multiple languages and placements.
3.
Action
Implementation of AdButler Solutions
HP engaged AdButler to address their challenges. AdButler provided a comprehensive ad server that facilitated the management of in-house promotional banners across various APAC websites. The team leveraged AdButler’s scheduling features to set start and end dates for their campaigns, ensuring timely launches and preventing expired ads from displaying. The dashboard allowed for real-time tracking and comparison of CTR (Click-Through Rates) without discrepancies. Additionally, AdButler's responsive support team guided HP through the implementation process and helped expand ad placements efficiently.
4.
Result
Enhanced Operational Efficiency and Increased CTR
By utilizing AdButler, HP achieved a click-through rate of 2-3% for their promotional banners, with some instances reaching as high as 13% in their private store sections. The standardization of ad serving across the APAC region allowed HP to compare visitor data accurately and launch campaigns seamlessly. Scheduling and dayparting features significantly reduced the time and effort required for campaign management. Consequently, HP experienced greater operational efficiency, minimized errors, and improved overall ad performance.
Keywords
ADBUTLER
HP
CLICK-THROUGH RATE
AD SERVER
ASIA-PACIFIC
PROMOTIONAL BANNERS
DIGITAL ADVERTISING
CAMPAIGN MANAGEMENT
AD PLACEMENTS
REAL-TIME TRACKING
Programmatic Enablement Q & A
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