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Learn about how these User Generated Content (UGC) vendors stack up against each other by checking out our blurbs, claims, and case studies.

later.com
Full Blurb
Later
"Streamlines influencer marketing and social media management."
Focused on Influencer Management and Affiliate Management .
Later helps marketers navigate the chaos by centralizing influencer discovery, campaign management, and social media activity. It merges influencer campaigns with everyday social tasks—scheduling, publishing, analytics. This dual approach supports both brand awareness and conversion in a single platform, making it easier for teams to measure impact and adapt strategies.
Scheduling automation
Later claims that their app helps you never forget to post again by automating scheduling across all social channels.
AI caption generation
Later claims their AI Caption Writer tool can generate on-brand Instagram captions in seconds, saving you time.
Content planning tools
Later claims their Visual Planner and Content Calendar allow you to plan and visualize your social media content across platforms.
kalecard.com
Full Blurb
Kale
"Earn rewards by promoting favorite brands online."
Focused on Influencer Management .
Kale makes it easier for brands to amplify their reach by rewarding everyday customers who share video posts about their products instead of relying on traditional influencers. Users participate in video challenges, earning rewards that incentivize authentic content. This approach taps the power of genuine advocacy to drive sales.
Authenticity through user purchases
Kale claims that their approach is authentic because creators post about brands they already buy from.
Ease of earning income
Kale claims that it's super easy for passive income, eliminating the hassle with brand deals.
Streamlined user process
Kale claims that their process is streamlined and very easy for users.